Chef Jono, Vice & Virtue Leeds
(Website & Email Marketing)
The Brief
Bite Hospitality was approached by BBC Masterchef the Professionals finalist Jonathan ‘Jono’ Hawthorne to assist with him taking over as Chef Patron of Vice & Virtue in Leeds. Jono required a full re-development of the Vice & Virtue restaurant website. As the restaurant had historically had issues with having control over it’s own website and emails it was important for Jono and his team to have full control and access right from the off. In addition the restaurant had experienced issues with its emails being blocked by recipients due to a history of email mismanagement.
The Solution
Bite Hospitality created a website based on the clients brief with an extremely agile project management approach that suited the clients needs. Using its user intuitive content managed platform the client was able to have full control and access to the website right from the go. Domain and email hosts were located from the old provider and relocated again so that the client had complete control. Integrations with booking third party’s were established and seamlessly developed into the website along with data capture for future email marketing campaigns. Some general housekeeping and cleansing of existing customer data was undertaken to make sure that the client was GDPR compliant. Best practice was achieved from mapping the old site to the new so that search engine rankings were not affected and SEO legacy was maintained.
The Result
Chef Jono and his front of house team now have a website that they control with Bite Hospitality being their to support when needed. A platform that represents Jono and his vision, which is clean, optimised for any device and can be navigated quickly and easily. Menu’s can be updated from anywhere and social feeds update seamlessly with the website to make the site immediately up to date with minimum effort for the busy Vice & Virtue team.
“We were recommended Bite Hospitality to help us develop a brand new website for the opening of the restaurant. With a tight deadline and ever changing factors Antony was able to make our online vision a reality. The project was approached with professionalism and Antony has provided a platform that myself and the Vice & Virtue team feel extremely comfortable with managing. I would highly recommend Bite Hospitality.”
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